Tray.io

Tray.io's story is a testament to the pursuit of seamless digital integration. Founded in 2012 by Rich Waldron, Alistair Russell, and Dominic Lewis, Tray.io emerged from a simple observation: that the rapid adoption of cloud applications outpaced integration development. This gap in the market spurred the creation of Tray.io. The founding trio, with CTO Alistair's experience under World Wide Web inventor Tim Berners-Lee, envisioned a platform that could effortlessly interconnect disparate cloud services. Initially a general-purpose web automation tool, Tray.io evolved into an AI-driven Integration and Automation Platform as a Service (iPaaS), allowing users to effortlessly integrate different cloud services into coherent workflows through a low-code environment.

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The value of Tray.io lies in the team's experience building scalable, serverless architecture. Here's how it helps speed up integration time and automate internal and external business processes:

• Create visual integrations and automation with a low-code workflow builder that accelerates speed to market.
• Code in-house solutions or commercial SaaS apps faster with programmatic access to the Universal Automation Cloud.
• Turn a conversation into action with your own AI-powered chat assistant powered by Merlin AI.

Combined, Tray.io delivers the foundational composability, elasticity, observability, governance, security, and control required to quickly and collaboratively develop integrations and automation at scale.

Their approach accelerates integration delivery at every level by leveraging AI across the end-to-end experience, from augmented development to on-demand, chat-first automation.

Watch the video below for more on Tray.io's capabilities, and connect with the team on Sagetap for a deeper dive into their solutions.

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