Simon Naldoza, Head of Business Development at SolCyber

In this Vendor Spotlight, Simon Naldoza, Head of Business Development at SolCyber, shares how his team used insights from Sagetap meetings to uncover common objections around switching providers. That feedback directly informed product changes aimed at easing adoption and reducing transition risk. The result: faster sales cycles, stronger buyer alignment, and a 5X ROI in closed business, including a major deal with Gopuff.

Key Takeaways

• High-Intent Buyer Discovery Through Sagetap: SolCyber uses Sagetap to engage security leaders who demonstrate clear buying signals, thanks to pre-meeting survey responses that go beyond what SDR or inbound channels typically surface.
• Unexpected Demand from Enterprise and Global Segments: SolCyber is primarily focused on the mid-market in North America but has uncovered interest from large enterprises and international buyers on Sagetap, expanding the company’s view of product-market fit.
• Product Feedback That Drives Roadmap Decisions: Insights from Sagetap surfaced a common objection — the pain of transitioning from a current MDR/MSSP — which directly informed product features aimed at reducing friction.
• Standout Partnership Sparked by Sagetap: One such connection led to a partnership with Gopuff, which Simon believes wouldn’t have happened through traditional outreach and validated Sagetap’s ability to surface ideal-fit customers.
• Proven ROI with Room to Grow: SolCyber has booked nearly 150 meetings on the platform with over 40% leading to second conversations, reached 5X ROI in closed-won business, and built an active pipeline (including deals like Gopuff) that now represents nearly half of its projected ARR.

Full Transcript

Simon Naldoza: I head up business development for SolCyber. We like to think of ourselves as a next-gen tech-enabled MSSP. We've basically made it super easy for any organization of any size to become cyber resilient by packaging up all the tooling and then all the people and process components.

When we think about MSSP and MDR categories, it's really, really hypercompetitive. As an early-stage company, it's been challenging along that journey to get awareness from the market that we're out there, so obviously we're thinking about how we do outbound outreach through our SDRs. We're thinking about marketing campaigns to get inbound leads.

But then we thought, is there another way out there along with partner strategies, and this is where we looked at Sagetap.

I think the value that we get out of Sagetap includes a couple different things. One is the idea that the buyer intent coming to us is stronger than other sources. Two, the idea that they actually responded and put thoughtful responses to the three survey questions that we included in the profile actually gives us a little bit richer data in terms of why they have interest in meeting us.

The other interested things that we've learned over the past 20, 22 months is the interest from other market segments that we don't necessarily put direct energy into marketing towards, right?  So we're a North American–based company, so it is kind of interesting to see inbound interest from other regions of the world who have a need for what we do.

Two, we had some initial theories around our ICP when we launched in 2020. We thought that this tightly packaged offering was really suitable for that small to medium enterprise, but what we have learned over the years is that there's actually interest at the top of the pyramid as well, right? Meaning large enterprise. So we've gotten some really good data in terms of where the pain is that SolCyber is addressing and where we could possibly go to in future iterations of the product.

We also get really rich data around what are the potential objections around using something like SolCyber? So the number one for us is the pain of transition, and that can mean either budgetary costs and/or the level of effort to go move from one MSSP or MDR provider to another. Our product team has taken that to heart in terms of iterations and features that we've kind of layered into the offering to help them get there incrementally.

Sahil Khanna: Can you tell me a little bit about Gopuff? That's a company that you met via Sagetap that's become a customer.

Simon Naldoza: We probably never would've met Ravi through traditional outreach efforts. Ravi concluded that we were probably the best provider for him to move forward with, and it's been a very positive experience with Ravi, it's been a great team to work with, and we look forward to continuing to support him.

We've gotten a ton of inbound leads. Close to 150 total meetings with what I see as a pretty high opt-in rate. So from that first meeting to that second meeting, it's well over 40%, which we think is pretty outstanding.

We're close to 5X in terms of ROI in terms of closed business. When we look at the active pipeline in terms of what's happening today, it's roughly half of the volume and close to half of contribution when we think about the potential ARR.

It's definitely been invaluable to our team, and it's been a great experience.